Custom Web Design: Investment Or Wastage?
With the advent of digital marketing, every business today must have a steady online presence. If you’re starting a business, we bet one of the million things you would want to check off your to-do list is getting a website. However, it isn’t as simple and easy as it seems and there are many things that need to be considered. Naturally, there are many questions that might be popping in your mind, the first of which might be if you should go for a custom web design or not. So, we thought of putting together a little piece, answering all the possible questions you might be having. Call this a comprehensive guide and read on.
Importance Of Web Design
The modern market place is dynamic, not limited by geography, and has ample opportunities. To make the most of it, getting a website that is modern, encourages traffic and enhances conversion is extremely important. While readily available website templates might work, the more unique your business, the better it is for you to get a custom website. With such a design, you will have:
- Responsiveness
In a recent study, it was revealed that the average amount of time that a person spends on their phone daily could add up to 75 days a year, putting a lot of things in perspective. Most of us access websites on the go, on our smartphones. Therefore, a responsive design can increase your chances of traffic and conversion significantly.
- Faster Loading
An interesting study found out that more than 90% people are likely to abandon a website if it takes more than 3 seconds to load. So, if your template website does not load fast enough, that is the percentage of customers you risk losing, and likely never gain back. Let that sink in.
- Easy Navigation
If your website is confusing for customers, and they find it to be too much work, they will leave and probably take others with them, through word of mouth marketing.
- Better Cart Functions
In case of E-commerce website design, it is not just the layout and product display pages that need to be impeccable. The most important function here is probably the cart. If it is not hassle free, connecting to payment gateways fast, customers will abandon cart mid shopping.
- More Security
With data theft a rampant reality, websites that do not have a security certificate or look and feel less than safe will turn away customers even before they’ve started to browse.
Why Should You Consider Getting A Custom Website Design?
- Unique Identity
A custom web design begins with getting an understanding of your business, its target audience and analysing their pain points. A website builder and a UI/UX expert then get together in crafting a design that creates an easy yet impactful experience, with the help of ‘design thinking’ and other techniques. In a nutshell, a custom design lends your business a unique identity that sets you apart from the competitors.
- Nailing The First Impression
When it comes to the digital space, first impressions can mean make or break. Your website might be the first, and in many cases, your only customer touch point. As such, it serves the same purpose as your store front. A minimally designed, intuitive, well-maintained, clutter free web design with clear CAT (call to actions) can encourage customers to stay longer, browse, and repeat, increasing basket value, customer satisfaction and ROI.
- Hard To Duplicate
A custom website, with unique design, layout and functions, is hard to copy, by competitors or others. Malicious duplicate websites that are meant only for data stealing are everywhere. Therefore, you’re website design might be doing way more than just enabling business growth.
- Scope For Further Modification
A custom website design has scope for incorporating modifications, say after A/B testing and understanding which functions might be redundant and which need upgrades.
- Maintenance And Growth
Website maintenance is a full time job which needs to be done regularly, from time to time. In the absence of proper maintenance efforts, the ranking of you website can slip, affecting visibility, traffic and growth. This includes incorporating the trending SEO practices, keywords, proper content management system maintenance. In case of custom websites, issues can get fixed faster since they often have support in place and contingencies worked out well in advance.
How Much Does It Cost?
The price tag depends on the amount of customization, the design and development professionals, and many other things. However, it is worth considering that it is mostly a one-time investment, since you can keep upgrading it to suit your changing needs and the market trends. The ROI soon covers the cost, many times over. Therefore, a custom website is a gift that keeps on giving.
In conclusion
Getting a custom website required in-depth research, analysis, understanding and expertise. It might be an investment, but it will be well worth every penny spent with ROI and growth it will generate. 360 Digital Marketing has a team of experienced professionals who will walk you through everything, give you the best of service and solution, with the required support. Let’s talk?
